A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.
Marketing Cookies
These cookies are typically placed on Travix’ websites by marketing partners, advertising networks and social media platforms. These third parties act as intermediaries to bring our content to you, such as messages, offers, social media and advertisements. These third parties also collect data via our websites using cookies. The processing of this data is subject to their privacy policies.
These cookies are used to:
Connect to social media, so you will be able to connect to and share content from our websites through
social media
Collect information to help better tailor marketing to your interests, both within and outside our websites
Limit the number of times our advertisements are displayed
To reach out to our visitors by providing relevant,
personalised content through different types of media, such as email, social media and banner advertisements based on your actions
on our websites
Measure the effectiveness of our marketing campaigns.
Google Ads
We use Google Ads to show you targeted personalized advertising on Google and the Google advertising network. The content of the advertisements should be as relevant to you as possible. To achieve this, we are sharing some of your interactions on our website with Google Ads. In addition, we also share with Google Ads the information about what you have booked on our website. In addition to optimizing our campaigns, this also gives us insights about how we can improve our advertising. More information on Google cookies can be found in Google's Privacy & Terms via: https://business.safety.google
Google Analytics for Marketing
CheapTickets shows you advertisements on third party websites and apps. We want to understand if these ads were really targeted and personalized. To do this, we evaluate the interactions that took place after an advertising click. We use certain KPIs to assess whether we have achieved our goals. The results generated from this flow directly into our campaign management and help us to show you better advertising. More information on google cookies can be found in Google’s Privacy & Terms. More information on Google cookies can be found in Google's Privacy & Terms via: https://business.safety.google.
Google Data Studio
Google Data Studio is a web analytics tool used to bring us insights in online advertising behavior. We use this service to be able to assign your interactions and your bookings with us to a marketing click on the part of Google Ads. More information on Google cookies can be found in Google's Privacy & Terms via: https://business.safety.google.
Google Marketing Platform
We use the Google Marketing Platform to show you targeted and personalized advertisements in a variety of digital spaces. For this purpose, we share some information with the Google Marketing Platform when you are active on our site, such as information about which page you have visited on our website. We will use this information later to present you with advertising content based on it. We also use the Google Marketing Platform for our campaign optimization. The Google Marketing Platform therefore receives the information that you have made a booking on our website.
Awin
Awin is an affiliate network that provides a tracking & analytics platform as a service. Awin enables advertising for our websites on third party advertising channels (such as publishers and influencers) through the generation of anonymous and aggregated information on the success of advertising, especially reports on cases where the advertising leads customers to our digital premises, and/or further leads to actual bookings.
Tradetracker
Tradetracker is an affiliate network that provides a tracking & analytics platform as a service. Tradetracker enables advertising for our websites on third party advertising channels (such as publishers and influencers) through the generation of anonymous and aggregated information on the success of advertising, especially reports on cases where the advertising leads customers to our digital premises, and/or further leads to actual bookings.
Daisycon
Daisycon is an affiliate network that provides a tracking & analytics platform as a service. Daisycon enables advertising for our websites on third party advertising channels (such as publishers and influencers) through the generation of anonymous and aggregated information on the success of advertising, especially reports on cases where the advertising leads customers to our digital premises, and/or further leads to actual bookings.
Pinterest
This is a tracking technology offered by Pinterest. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized ad content, and improve campaign efficiency.
TikTok
This is a tracking technology provided by TikTok and used by other TikTok services, such as TikTok Custom Audiences. It is used to measure the performance of marketing campaigns. Tracking data is shared with TikTok to enable targeting, personalized ad content, and improve campaign efficiency.
YouTube
This is a tracking technology offered by YouTube. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized ad content, and improve campaign efficiency.
Spotify
This is a tracking technology offered by Spotify. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized ad content, and improve campaign efficiency.
Analytical Cookies
The cookies are used to collect information about the way in which visitors use Travix’ websites, including information about the pages most visited and the number of error messages displayed. These cookies help Travix to improve its websites.
Hotjar
Hotjar is een webanalyses- and feedbackservice in which we can collect real-time feedback of our users by short questionnaires.
Google Analytics
Google Analytics is a web analytics tool used to measure onsite activity and sales data of our website. This data is used to measure audiences and improve the services that we offer to our customers and users both on and offline. Measuring what features our customers use and how often helps us understand what they find valuable and, as a result, design more relevant experiences and also help steer business decisions. Details relative to the technology used by our customers, like the App version or browser, help us identify and solve technical problems. More information on Google cookies can be found in Google's Privacy & Terms via: https://business.safety.google.